Essential Factors to Consider With a Promotional Video

July 13, 2016 / By



When you are contemplating about having a promotional video as a part of your marketing campaign, you need to be aware that the success of using it depends on some crucial factors. For different companies, having that perfect video serves both as a solution for their marketing strategy and company branding concerns. It is also one of the biggest steps towards attracting a higher amount of sales. Here are some of the critical factors that you need to consider when you are looking for that ideal video production company London that will create your explainer videos.


5 Factors to Consider With a Promotional Video



The promotional video needs to evoke authenticity. It is one way of creating an emotional attachment to the consumers. You will also have that opportunity to convey the right message of the video if you manage to keep its legitimacy. Despite of the fact that it needs to go through a complex video editing, the editor still needs to capture that genuine feeling. For instance, if the video production company London is planning to utilise actors in your video, they still have to capture the actors for who they are as a person such as the innocence of a child, the love of a mother, etc.

The Amount of Preparation

A great video production company London should be willing to understand their subject well before they start on their promotional video project. They should study the company’s branding to guarantee that it will reflect on the explainer video. Other factors that they should study include the targeted market, the message they are trying to convey and the goals of creating the video.

Video Editing

When it comes to the editing, you need to think about how to showcase the great work of the company and highlight all their amazing features. Video editing is where you can show your creativity. It allows the consumer to see the company’s level of artistry and professionalism.


What type of music should you incorporate with the promotional video? The type of music should be suitable for the message that you are trying to convey. Most of the time, companies are overlooking this factor, especially when creating explainer video forcorporate events. But music can make or break your video. It can create a refreshing vibe on the video or make it sound disconnected. By choosing the right music, the engagement level of the consumer on the video will definitely be enhanced.


When it comes to the length of the promotional video, the general rule would be to keep it below 3 minutes. Most of the video production company London will advise you to keep the explainer video within that length. Remember that most of the people nowadays have a shorter attention span and you need to deliver your message in the first few parts of the video.

Promotional video is a perfect way to foster loyalty and emotional attachment among the consumers. It is also a great way to tell the people on why you strive hard in providing them the best service and what keeps you motivated and passionate in doing it. Carefully choose your video production Company London; see to it that they will be able to provide your exact needs on explainer video.