Why Should You Use a Promotional Video?

June 13, 2016 / By

If you are looking for ways to improve the bottom line of your business, then you should consider using promotional video in your marketing strategy. A lot of business owners today employ the services of a video production company London in order to gain the advantages of video marketing. They use the services to shoot promotional short films that include luxury property intros, company or product promos, and corporate events.


Why is Promotional Video in Demand?


Take, for instance, a potential customer from the area who is looking for a product or service that you have to offer. After doing a search engine query, your promotional video is seen in the first page of the results page. The user has a high percentage of clicking on the video.


It has been noted that in recent years, more than 75 percent of Internet users spend 40 hours and more on the internet. During that time period, they view more than 3,000 web pages that include videos. In 2012 alone, People in the United States watched more than 21 billion videos. That is a good indicator of how important video marketing has become.

Good video editing is required to ensure that people will watch the promotional video. That way it can reach out to millions of viewers in a short period of time. It is the most cost efficient way of reaching out to the target market. Any video online has the chance to become viral and gain lots of views in a short period of time. This will bring loads of benefits to the business. There’s no other marketing tool today that can provide such results at a low price.

With the use of a promotional video , you gain the trust of the audience because they are able to understand the message you want to convey right away. A well-made video also improves the viewers’ impression of the company. And that’s why you should let a professional handle the video editing of your marketing videos.